All Projects

Chelsea Flower Collection


The Chelsea Flower Range is inspired by the historic association between garden nurseries and the Royal Borough of Kensington and Chelsea. In the 17th century James Colvill, a leading nurseryman and florist, was located on the corner of Blacklands Terrace and Kings Road directly opposite the current location of Partridges’ Chelsea store.

Decoder produced a flexible styling that was applied to a wide variety of products and promotional activities.

Packaging Design
Print Management
Product Supplier Liaison