F&M wanted to created their own brand sablés, small savoury biscuits designed to accompany drinks, and our brief was to create a range that would sit well with their hamper goods ranges and yet have its own character.

We proposed the use of loose illustration with the F&M grid to give an overall feeling of quirky and fun. Working with the illustrator, Zebedee Helms, we supplied a layout to work within and illustrative content as starting points. The resulting line illustrations were quickly approved and we controlled the colour pallet of the artwork. A successful range still.