Drinks by the Dram

Tasting packs for various product ranges exist within many of F&M food and drink offerings. For this particular range we were commissioned to design three spirit collections: British Craft Gins range, Scottish Single Malts range and World Whiskey range. A standard 5-samples box had been sourced previously and our brief was to create a sleeve for each collection pack.

Our answer was to produce in-house an illustration of a copper still and to differentiate the collections with appropriate use of colour coding. The blend of clean typography and loose hand drawn illustration echoes the technical attention to detail and artisanal skills of a spirit master distiller.