Wilmington Publishing

OEN Identity

We were approached to redesign industry-leading publications OEN and Channel Info with a view to re-positioning them as part of a re-launch project.

After taking time to research and understand the market, the existing brands and long-term editorial objectives, we redesigned the identity, masthead and magazine lay-out. The marketplace responded well to the new designs with reader research showing that 100% felt that that the redesign had improved its style and layout; 65% rating the style as good and 35% as excellent.