Bulmers

Bulmers Identity

As part of of a wide-ranging review of their corporate identity, our challenge was to position HP Bulmers as a premier, global long drinks player.

Our start point was to shorten the name to Bulmers. Then we set about selecting the organic green Pantone to apply to a modern, softer typeface for the logo. An effervescent device was created to reflect the brand’s traditional appeal and give a hint to its heritage. The simple image had worldwide readability that was crucial to the brief.

The new CI had simultaneous roll-out globally and appeared on stationery, web, advertising, collateral and vehicle signage, to name a few.