Advocate

Advocate Identity

We won the project to create a CI and range of support materials for a new business start up within financial sector. Our challenge was to create immediate stand-out for a new business within a very competitive marketplace. Therefore, clarity of message and visual impact was paramount, as the target audience are busy board members of medium to large organisation.

We were responsible for coming up with the business name, logotype, visual identity and roll out to all collateral including marketing brochure, website and a full suite of stationery.