Cushman & Wakefield

Recycling campaign

We were tasked with communicating to all Cushman & Wakefield offices a new initiative for removing desk bins and replacing these with central bins – a potentially contentious move.

We created a range of humorous characters to get the serious message across. These appeared on emails, a series of posters and bin labels. It was our initiative to give away a pedometer to highlight the health benefits of making the journey from desk to recycling point.