Glenfiddich Christmas tins

We’re really excited about the reaction we’ve had from the public and industry about our designs for Glenfiddich’s Christmas gift packaging this year. We’ve been fortunate to have coverage in Marketing magazine and the Brand Republic and Scotch Whisky websites, as well as seeing the packs in Glenfiddich’s own pre-Christmas press advertising campaign. Our aim was to achieve that all important shelf presence to boost sales. It was also to generate some healthy debate (after Christmas lunch we imagined) about the colours we used for each variant to convey their flavour, depth and complexity.

Our Director Ailbhe said:

We are delighted with the end result and, interestingly, the finished packs vary little from the original concept presented. The reaction from the client and take up in the global markets has been the icing on the cake!

We’ll all drink to that!